The author of the marketing classic Selling the Invisible argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice and hard-won wisdom to help readers learn how to thrive in the business world. Simultaneous.[...]
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail;[...]